“Tactics Without Strategy Is The Noise Before Defeat” Sun Tzu, The Art of War. Currently, 80% of privately owned businesses do not run their business strategically to increase their business’s future value thereby improving today’s profitability. Many small and middle market companies ($5M to $100M) jump into activities (tactics) without a clear, well thought out plan. In this presentation you will learn about the ‘Drivers’ of business value and increased profitability and understand growth strategies. Additionally you will understand the need for a paradigm shift away from finance to marketing as being the primary driver of wealth in our new frugal consumer society.

Terry Shepherd will be the guest speaker at the Home Builders & Remodelers Association of Cape Cod member dinner this April 12th at the Cape Codder Resort in Hyannis beginning at 7 pm. $35 per person for dinner and program. To RSVP contactsuzie@capecodbuilders.org or call 508-398-3900